WE’RE Emma & James — AND THIS BRAND HAS BEEN OUR LIFE’S WORK

This brand has been our life's work - a dream built by mother Emma and her son James, shaped by passion, long nights, and the hope of creating pieces that make women feel confident and beautiful.

But this year has pushed us further than we ever imagined. Setback after setback has left our small family business fighting to stay alive. We’ve reached a point where we can’t carry this dream alone anymore.

That’s why we’ve launched our Revival Sale — a defining moment for our future.

This isn’t just another sale. It’s the moment that will decide whether our doors stay open… or close for good.

As a thankyou, our special revival discounts:

  • Buy 2 & Save 10%
  • Buy 3 & Save 15%
  • Buy 4 & Save 20%
  • Buy 5 & Save 25%

Discounts apply automatically at checkout. Mix and match any items from our Revival Sale collections

With love
Emma & James

34 products

FREE SHIPPING

Orders in New Zealand are always shipped for free and insured with track & trace.

30-DAY MONEY-BACK GUARANTEE

At Emma & James, you can shop with peace of mind thanks to our 30-day money-back guarantee.

LOVED FOR THE COMFORT

Timeless comfort, made to move with you. Feel relaxed, confident, and beautifully at ease in every piece.

FREE SHIPPING

Orders in New Zealand are always shipped for free and insured with track & trace.

30-DAY MONEY-BACK GUARANTEE

At Emma & James, you can shop with peace of mind thanks to our 30-day money-back guarantee.

LOVED FOR THE COMFORT

Timeless comfort, made to move with you. Feel relaxed, confident, and beautifully at ease in every piece.