WITH A HEART FOR THE COAST

Inspired by their love for coastal living and a passion for effortless, comfortable style, Emma and James founded Emma & James Christchurch in 2015. What began as a simple dream — a mother and son creating pieces that felt natural, beautiful, and true to their lifestyle — soon grew into something far more meaningful.

For Emma and James, this brand has always been more than clothing.
It is their life’s work.
A dream shaped by long nights, shared vision, and the hope of offering women pieces that make them feel confident, elegant, and completely themselves.

Over the years, they poured everything into building a small family business rooted in care, authenticity, and love. But this past year has challenged them in ways they never imagined. Setback after setback left them fighting to keep their dream alive, holding onto the belief that what they create still matters — that beauty, comfort, and self-expression are worth preserving.

Despite the challenges, one thing has never changed:
their commitment to the women who wear their pieces, and to the coastal spirit that inspired it all.

Here, at Emma & James Christchurch, you’re invited to slow down, breathe in the simplicity of coastal life, and express your own sense of effortless style. Every piece is made to feel light, natural, and genuinely you — a reflection of the life Emma and James love and the dream they’ve worked tirelessly to protect.

With love,
Emma & James